Naan Mudhalvan Programme on “AI Driven Digital Marketing”

Naan Mudhalvan Programme on “AI Driven Digital Marketing”

Under the auspices of Naan Mudhalvan, Trinity College for Women, Namakkal, conducted the program titled “AI-Driven Digital Marketing”     on February 2, February 16, February 23, March 2, March 9, March 11, March 16, and March 25, 2026.

Ms. M. Balambika, a Trainer at NYRON Life Science Limited (and a native of Jallipatti, Velliyanai, Karur District), was the resource person. She explained the various subtopics of Artificial Intelligence, such as the evolution of AI, the basics of machine learning in AI, AI in the marketing funnel, an overview of generative AI tools, the creation of generative content (image, text, and video), AI in design tools, content automation workflows, customer segmentation using AI, predictive modeling, sentiment analysis, AI keyword research, content optimization using Natural Language Processing (NLP) chatbots, personalization at scale, the automation of Customer Relationship Management, multi-channel AI campaign design, ethical AI use, measurement frameworks, attribution modeling, and so on.